Thursday, 29 August 2013

How to Dress Your Child - 8 Trends in Children's Fashion

Let’s take a look at some of the top trends today in the world of children's fashion. Want to find out what to dress your little ones in? Read on as we focus on the practical, the famous and the downright strange. 

Bodysuits that ‘Pop’

And t-shirts, leggings, and sleep suits that make a statement. It’s all very well kitting out your new born in neutral designs and pastel colours, and there’s definitely a time and a place for it, but if you want to stand out striking designs and bold colours are the in thing.

Iconic Images

Iconic and cultural images are finding their way onto all manner of children’s clothing. It’s now very common to find prints that feature city skylines, regional icons such as London buses, and cultural images like American sport scenes (think motor racing, baseball etc) printed across childrenswear.

Fur Coats?

We said we’d look at some strange trends, we also said we’d look at the famous, and here they are combined. We give you Alia Wang, the 4 year old niece of famous designer Alexander Wang. Fur coats won’t be for every 4 year old, but when your uncle is a fashion icon you can probably get away with it. 

‘Look at Me’ Footwear

If you struggle to get your kids into practical footwear like wellington boots and sensible walking shoes this trend might help. Boring footwear no longer needs to be an option, parents are moving beyond Crocs to give their kids shoes that are designed to grab attention. They might be designed as an animal, feature typography or made to match an outfit. Either way they are sure to catch the eye and be easier to tease your little monsters feet into.

Polka Dots

Polka dots are back (did they ever really go away?) and we’re pleased to hear it. More suited to girls than boys, polka dots can spice up any item of clothing. As seen here featured on a snazzy pair of socks.

Cropped Leggings

We all know leggings are a great way to keep a little ladies legs warm and safe. Now with cropped leggings you can avoid any wet or worn ends. They’re also great under skirts and dresses keeping a formal look and your little ones dignity should a gust of wind leave her like Marilyn Monroe!  


The tutu is a great way to create a stylish and distinctive look. Drawing on the playful nature of dressing up and combining it with full edged skirts to deliver a smart alternative to the standard skirt. Pair with cropped leggings to really be on trend.


Much like the iconic image trend, typography is also a big craze sweeping across childrenswear. From capital cities to inspirational quotes, to sports teams and exclamations of joy. Just about any word or phrase can be found stylishly printed on childrenswear these days.

Thursday, 22 August 2013

Kids Fashion. Getting it Right; the Italian Way.

Today children are more fashion conscious than ever. Excited by the images they see in film and TV of their favourite music and sports stars. They become aware of the importance of looking good at such a young age.

This creates a problem for us parents, tight on budgets and concerned about the quality of designer clothes. Yet wishing to dress our sons and daughters in smart and fashionable kids clothing.

Well thankfully, designer children’s wear doesn’t always have to break the bank, and it can also be great quality. Giving you long lasting, practical clothes, and your kids the style they crave.

Quality Children’s Clothes at Great Prices

Because we stock our clothes straight from the designer we can offer fantastic prices. Meaning you don’t need to miss out on the pair of shoes you personally have your eye on, in order to afford having your kids look just as fashionable as you do. 

Designer Jumper - £19.50

In addition, some of our suppliers, such as Italian fashion designer Bruno Toscano, are only stocked by a very limited number of British stores. 

We are very proud to be one such store.

So, if high-end kids clothing is on your shopping list, and Italian quality at affordable prices sounds good to you. Take a look at some of the unique items we have in store. 

The Importance of Proper Clothing for Kids

It’s all very well buying designer baby clothes and fashionable kids wear but it’s important to make sure you are still buying the appropriate type of clothing to allow your child to still be a child.

Children want to look good, but they won’t look after their clothes the way you and I would. They’ll also get up to all sorts of mischief and mayhem that will mean their clothing needs to be appropriate to the use it will see.

Royal Blue Leggings - £16

We personally check and assess all of the clothing ranges we hand pick for our site to ensure we are only selling children's clothing that is not just fashionable but also top quality.

Many of our designers are British based, using the finest materials for both our baby clothing and children’s ranges.

So you can celebrate your child’s individuality and style, safe in the comfort of knowing the clothes you have bought them are fit for the job. 

They won’t fall apart after one wash, the knees won’t tear after one weekend spent outdoors, and they will keep their shape and comfort for as long as you need them to.

Summer / Autumn Specials

With summer set to stay for at least another few weeks and the possibility of a warm September ushering in the Autumn months. Stock up your kids wardrobe with some fashionable essentials whilst you remember.

Striped Dress - £30

We particularly like this pretty striped dress from Bruno Toscano. Featuring a detachable wrap around hood for when the sun goes down and it gets a bit chilly. It’s versatility makes it a winner with everyone.

Check back soon as we’ll be looking at some fashion trends sweeping the kids clothing market.